About KnightSmith

Launch

After 17+ years as a marketing specialist, Andrew Knight made the decision to create a new marketing consultancy in Brisbane so that the KnightSmith team could spend more time working on great projects, with a variety of businesses, more often. Having launched in February 2016, our first year was about building a client base and understanding specifically what our brand stood for.

Having established ourselves with a number of reputable QLD businesses, KnightSmith began refining its identity – what did we want to be seen as, what did we want to be known for, and why should other businesses seek us out.

Evolution

This year presents new opportunities and challenges. The first challenge was to refine our core services and determine why exactly a business would consider using KnightSmith as their marketing partner. This led to us developing our Response and Availability Promise and the KnightSmith Marketing Excellence Program. Both of these assets were developments based on client feedback and research we conducted to determine what the market actually wanted from a marketing partner.

With an increase in demand came an increase in resource requirements. Our team has since grown accordingly allowing us to service multiple clients and projects with refined efficiently.

Ongoing

Some people start a business because they don’t like being told what to do, or so they can control their life balance. We started KnightSmith so that we can use our creativity, our resourcefulness, and our relentlessness to be part of exceptional projects.

Our expectation is that we will change the perception of what “marketing” is and show businesses that good marketing should provide, at least, dollar-for-dollar return on their investment, and results beyond their expectations. In doing so, we aim to build a long list of permanent clients, and a tribe of raving fans on our quest to become Brisbane’s most iconic marketing consultancy.

The Numbers

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Years in Operation

We are KnightSmith

'How's Tomorrow?'

We make sure we are available to see our clients at a time that suits them. If that’s tomorrow, then we are there.

We are Connected

We are part of Brisbane’s most successful business network. If you need someone, we will know someone.

4 Hour Response Promise

If we miss a call, a Skype message, or receive an email, we will get back to you within four business hours.

Building Since '01

KnightSmith came to fruition in early 2016 on the back of 15 years experience in senior marketing roles.

Brisbane is our Focus

Sure, we do work out of town, but Brisbane is our backyard. This is where we focus our energy.

Skills, Resources, Talent

Our business model allows us to grow with demand, and with our clients. As things get hectic, we get better.

The Right People

Our team members fit our core business philosophy: Good people doing good work.

Aim for Greatness

We approach each engagement with an expectation of creating raving fans. This means delivering exceptional outcomes.

We Love It

Good work comes from fulfilment. Fulfilment comes from doing things you find satisfying. This is our thing.

The Leadership Team

Andrew Knight

Director

Andrew has been a marketing Executive for 10+ years across a 17 year career. Andrew’s strength is his ability to take complex situations and simplify them into achievable, practical strategies. His ability to think differently combined with his systemised process brings versatility to all projects.

Stephen Riley

The Normalizer

Stephen has been an Executive adviser to numerous businesses over the last five years and is currently CTO with one of Brisbane’s largest IT firms. Stephen’s ability to understand a business and systematically implement improvements is among his greatest strengths.

Robert Martin

The Pacman

Robert has been in business growth and development for 14 years across various industries including agriculture, technology, retail, and manufacturing. Rob is a powerhouse at being able to understand the “real” environment we operate in, rather than the misconceptions that most of us fall into.

An Authentic Set of Values

KnightSmith has been built from four core values which ultimately defines the basis of our decision making. Our partners, our team, and our approach to business are all governed by the following philosophies: